Hub Pen is one of the best known brand names in the promo industry. Started in 1954 in Boston by Frank and Rita Fleming selling pens door to door, they could hardly have imagined their company would be responsible for shipping 100 million pens a year.
Hub today stands by the same core principles personal service and quality product it stood by over 65 years ago.
Now it is time to reintroduce Hub to the modern world, to keep Hub relevant and to make the brand itself a value-add to our customers.
Exceptional customer service with a personal approach
Industry-leading product quality control
Named after Boston, still shipping from Boston
Our new logo is eye-catching, modern, and takes full advantage of our product’s implied motion of handwriting. Optical kerning gives clear legibility to “Hub” while the standalone “H” also provides versatility. A lightweight font and delineated placement in relation to other content make the logo instantly recognizable.
Old
New
Our product is the connection from human thought to communication. By using cursive animation we reinforce our products value and relevance in a stylish and modern way.
From signing checks to doodling, pens play many roles in everyone’s life. Pens serve as both a utility and vehicle for creative expression.
Our rebrand design system had to address functionality, applications across various formats and creativity. Personality, practicality, affordability and portability.
The abbreviated “H” can standalone while still being recognized
We add character to each employee’s outreach
Custom signatures maximize exposure in a digital context